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Answer each question.
- True or False: All businesses need to create a steady flow of new customers as part of their marketing strategy. Explain your answer.
- Identify the main customer acquisition tools.
- What is online display advertising, and how does it relate to offline display advertising?
- What is an online ad format? Why must marketers be familiar with the formats and understand what creating an online ad require?
- What is a rich media ad? What benefits does it offer the marketer? Does it have any potential downsides?
- Why were additional new ad formats developed? What benefits do they offer the marketer? Do any of the formats have any potential downsides?
- How does a marketer go about placing an ad on Facebook or LinkedIn?
- Why is ad serving improvement over just placing an ad on a web page and just leaving it there?
- Behavioral ad targeting is especially important on the Internet. Explain why and give a hypothetical example, perhaps based on your own experience.
- Is demographic or behavioral or contextual advertising better way to precisely target website visitors?
- True or False: Marketing events are necessarily held in the physical world, but they can be promoted on the Internet. Explain your answer.
- Discuss whether or not generating publicity is one of the few marketing communications activities that have not changed much as a result of the Internet.
- Do affiliate programs ten to attract many websites or blogs that can generate a large volume of traffic that results in sales? Why or why not?
- What is the importance of portal deals to Internet sites today?
