They were called the intolerable acts because of their tremendous negative impact on the colonies.
Interesting question. First you need to look into exactly what is featured in the intolerable acts. The intolerable acts included clauses that had the following effects.
Well, if you were a colonist, wouldn’t this be “intolerable” to you? The fact that their rights had been trampled over led the colonists to name the Coercive Acts the Intolerable Acts. Hope this helped!