This is a research case on the co-operation between Kellogg the american food manufacturer and wilmar international ltd, the Singaporean producer , to work in the Chinese market (initially reported in 2012 and now facing some challenges . research and analysis should continue until February 2015.

Please answer the 5 Question accordingly 600 words for each question.All subheading are counted in the word counts for the assignment except for reference sub heading . no Wikipedia all references and index citation must be genuine and will be scanned truly by lecturers and turnitin too. please make sure whatever are been reference need to be inside the assignment. please state in the reference which reference is for which question thank you.all answer need to very precise.Use own understanding to write don’t copy directly.Each assignment carry 20 marks to pass this assignment it require the 30 references minimum so if need more please do so thank you. Part B will be self reflection.

Question 1: With reference to the academic literature and using your analysis or relevant environmental factors , suggest the most important external issues and trends which drove Kellogg and wilmar together. Which is causing issue today? in which area are the expected internal benefits and synergies for both companies involved?

For this question 1: it has 4 parts first you need to find both countries china and USA on the pestel which is known as political,economic sociological, technological environmental and legislative and also the porters 5 forces before giving your answer for Kellogg and wilmar. the countries for both porter 5 forces and Pestel need to be separated.This question require research from 2007-2015 this yr .

2. Kellogg’s annual report (2011)reported as follow: ”The china business(Navigable foods) generated operating losses since the acquisition and that trend was expected to continue. As a result, management determined in 2010 the current business has not proven to be the right vehicle for entry into the Chinese market and began exploring carious strategic alternative to reduce operating losses in the future.

explain Kellogg town attempts to enter the Chinese market (Zhenghang food company in 2008 and wilmar international Ltd. in 2012) by describing the difference between vehicles their relative risks. Why would partnership with Wilmar be considered more likely to succeed?

3. By applying appropriate theory and using evidence from the research of these companies Kellogg and wilmar, analyse the national and corporate cultures involved.Speculate on the impact or both on this ‘partnership’ between Kellogg and wilmar international during the exploratory stages and now that the co-operation is operational.
This question is on culture and the theories models need to use will be one of these to explain. Either its, schein,harrisons,hofstede, trompenaars, hall,adler,kluckhohn & strodtbeck or crig.

4. Drawing Upon academic literature and theory, critically discuss the possible effects critically discuss the possible effects, both positive and negative , of exchange rate movement on the partnership.

Part B
identify three(3) specific aspects of doing business internationally that you have come to appreciate through the lecturers, seminars or expert lectures on this module.Explain why these are significant to you personally and to your future in the international business.