You are required to present a 2,000 word critical evaluation of two recent (published within last five years) academic journal articles that discuss issues associated with the wide range of stakeholders that make up the events industry. These stakeholders could be, for example, producers of events, consumers of events, event suppliers, event venues and/or the resident population.
You must present a summary of the key issues identified by the authors in these two articles, and, with reference to at least 7 additional sources, provide a critical discussion of these issues.
It is important that you reference your report according to Harvard conventions, both in the text of your report and in a reference list at the end of your report.
Personal brief
I will give you the academic journal articles that I have found.
Firstly, The PyroMarketing Model:
What Venue Managers Can Do to Create Customer Evangelists.
Second, I have two choices between
Consumer Attitudes Toward the Paralympic Games and Purchase Intentions Toward Corporate Sponsors of the Paralympic Games: Market Segmentation Strategy
And
A Study on Cognitive-Affective Model of Sport Consumer Satisfaction in the Event of Taipei 101 Run-Up Race
So, it depends on you to decide which article is suitable for writing the task, I would like you to follow the task requirement and my idea is focusing people in two areas between venue manager and event customer.
The essay structure should follow this:
– Introduction
– Review the first article
– Review the second article
– A critical discussion of these issues how it relates with each other.
– Conclusion