To critically evaluate the effects of a contemporary microeconomic issue upon businesses and consumers. The issue could have arisen from a particular government or central bank policy decision, from an internal management policy or decision aimed at increasing the competitive capability of a firm or business organisation, or as a result of a cyclical event in the national or global economies.

The evaluation is to be written up as a business report of around five to eight A4 pages (excluding references and any appendices) and needs to include an evaluation of how businesses and/or consumers affected by the microeconomic issue have responded, or plan to respond.

The focus of the report has to be a specific microeconomic issue and its business and/or consumer impacts and responses, not a lengthy description of general microeconomic theory that does not relate directly to the issue itself.