Paper Requirements:

1. Choose from one of the following topics below to be approved by the professor.

2. Type a 10-15page, double-spaced paper using either MLA Citation Method or Footnotes.

At least 10 academic sources must be used.

NOTE: Papers uncited or not cited properly will be penalized. Please refer to the ACADEMIC INTEGRITY STATEMENT on the SYLLABUS as well as Berkeley College’s HONOR CODE.

Paper Topics

Global Management

Leadership development in a Global context

Skill development for international leadership personalities

Career opportunities of international managers

The impact of multinationals on host countries

Developing effective cross-cultural training seminars

International Marketing

International market entry strategies

Developing of a marketing mix for SME when entering specific international markets

Low budget marketing strategies for SME in their internationalization process

Consumer Behavior Consumer reactions to Western advertising

Consumer behavior in Japan/China/Korea

What luxury value perceptions drive consumers buying behavior in international markets?

Response of young consumers on gender stereotypes of global brands

Developing brand equity in cross-cultural contexts

Business Culture Design management: corporate image / product image of an international company

What are the impacts of gender on management development in different cultures?

Human Resource Management

Expatriate management

Development of IHRM strategies

How to develop competences of foreign employees to achieve the companies´ goals

Internationalization of SMEs

Born Global firms

Internationalization challenges of MSMEs

Which emotional knowledge can expatriates gain during their overseas assignment?

Which emotional knowledge can expatriates gain during their overseas assignment?

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Health Care Economics

1. Why have economic analyses of clinical and administrative innovations become more
important?

2. A clinic finds that by eliminating appointments it can reduce costs. The clinic is able to eliminate some telephone staff, and physicians become more productive. Patients wait until the physician is available, so there is virtually no down time. Does this analysis adopt a societal view of costs? Why might this analysis result in a bad managerial decision?

3. Treating a patient with congestive heart failure with triplex rather than Isotherm increases average life expectancy to 12.3 years from 11.5 years. The added cost of therapy is $14,000. What is the cost per life year?

4. What does it mean to have market power? Are firms with market power extremely profitable?

5. Why might banning advertising drive up prices?