Marketing Sales Plan for Milka Chocolate in the USA

check out this sites for infos:

http://prezi.com/o1bgu0u6-g0t/milka-marketing-strategy/
http://prezi.com/igudlbsakywq/marketing-strategy-of-milka/

The following marketing plan outline can serve as a guideline for your development of a marketing plan. You should also review the corresponding material in the textbook. You should address each of the sections, but you do not need to cover all of the points mentioned in each section. These points are provided for guidance purposes. You should be able to cover key components of plan and support with evidence in approximately min 10 PowerPoint pages or more. Exhibits and bibliography should be in addition to the 10 Powerpoint.

I need a short Powerpoint overview by NEXT TUESDAY 17 June:

It should include those things and include the following questions (see uploaded file):

Defining Objectives
1. Who are potential customers?
2. Where do they go now? Why do they go there?
3. What else would they buy if they could get it?
4. How much will people pay?

Environmental Analysis
1. General economic trends.
2. Cultural changes, demographics
3. Changes in technology
4. Local and overall demand
5. Competition
6. Legal climate, regulations

Secondary Sources
1. Investigate “corollary” firms.
2. Listen to what they don’t say
3. What is the minimum income and population base?
4. Economic development agencies
5. Census Bureau records
6. Trade association
7. Commercial information
8. SBA, C of C, libraries

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Part 2

Marketing Strategy
1. Strengths, weaknesses of competitors
2. Opportunities and threats for your company
3. Competitive Positioning

Market Segmentation
1. Income characteristics
2. Demographics: age, race, sex
3. Personal history: education, leisure activities, children
4. Psychographic: pleasure, self- esteem, work-saving

Consumer Characteristics
1. Innovators or early adopters
2. Professionals, middle mgrs
3. College educated
4. Self-actualization or esteem needs, status, recognition
5. Elite, cosmopolitan, striving

Buying Choices
1. Desired benefits
2. Rate of use (packages)
3. Time available, product purpose
4. Awareness of product
5. Choices among alternatives

Product Features
1. Features and benefits
2. Packaging and labeling
3. Customer support
4. Quality

Distribution Channels
1. Method of distribution
2. Levels in distribution channel
3. Logistics

Advertising Plan
1. Advertising
a. media selection
b. schedule
2. Promotional activities
3. Public relations

Pricing
1. The value proposition
2. Competitive market
3. Total existing demand
4. Volume objectives
5. Anticipate discounts
6. Product, NOT cost

Relationship Marketing
1. Life time value
2. Communication
3. Customer service