Title: Club IT, Part One

Club IT is a downtown music venue managed and owned by Ruben Keys and Lisa
Tejada. They both graduated with degrees in Business Administration in 2005,
and decided to follow their dream to open a nightclub. During college, they
supported themselves by working as musicians, Lisa playing jazz violin and
Ruben on drums. They learned quite a bit about nightclub operations from
experience, in addition to business principles learned from their studies.

Lisa and Ruben have just completed extensive remodeling of the interior of Club
IT and are pleased with the results. Its high ceilings and high energy lighting
creates an ambience of fun and energy. For music, they hire live bands on
Fridays and Saturdays, then have a live DJ Tuesdays through Thursdays. They are
closed on Sundays. The DJ uses MP3 playlists to play hip-hop, techno,
electronic, and some Top 40s.

Lisa and Ruben run the office and maintain all financial and business-related
records. They realize that while the resources they spent on remodeling are
paying off, their information management is lagging behind. Their next project
is a full analysis of their information needs; to start it off, they have hired
you as an intern.

To prepare for your first day of work, you and a few friends decide to spend a
Friday evening at Club IT. Your visit is enjoyable—you have made some friends,
learned several new dance steps, and rocked with the great band. Although, when
reporting to work on Monday afternoon, you wonder how much information
technology a nightclub may possibly need, and if there will be enough
information and technology analysis opportunities to justify your internship at
Club IT.

Sitting in the empty club a few hours before opening, you have your initial
meeting with Ruben and Lisa. They provide background on the club and an
overview of their need to boost their information technology, data management,
and decision-making capabilities.

After reading Ch. 2 in the Rainer and Turban text, you have seen many real
business cases where IT has helped organizations achieve strategic objectives.
The real estate industry has seen a major transformation with electronic
communications and the Web, the airlines are continuing to innovate, and even
your course registration process is getting easier with online options. While
Club IT is without the IT resources of K-mart or Sears, it is more agile and
may be able to take advantage of its information base to help build a community
with the support of IT.

Visit the Club IT Web site for additional information about the business. To
access the site, copy and paste or type the following into your Internet
browser: wiley.com/college/rainer

Click on the Student Companion Site link for the Introduction to Information
Systems: Supporting and Transforming Business text. Click on the Club IT link
under the Browse by Resource tab on the left. Click on the Club IT link. Use
the links on the left to access different information about Club IT.

Club IT, Part one Paper

• Prepare a two-page memo that summarizes the following:

o Club IT’s mission and primary clientele

o Club IT’s information resources include intranet resources; for example, the
password to log-in is clubit. Resources also include the role of the IT
department and how its information resources are managed.

o Choose one of the different strategies for competitive advantage listed in
Ch. 2 of the Rainer and Turban text, which presents Cost leadership,
Differentiation, Innovation, Operational effectiveness, and Customer
orientation. Describe the kinds of information Club IT would need to pursue
that strategy.

• Include an introduction and a conclusion.

• Format your memo using APA citation standards.

• Submit your assignment using the Memo Format template found in the Course
Materials forum.