marketing bluepriting

    Part 3:

    A service mapping of only one of the delivery systems (i.e. a flowchart depicting how a significant portion of the
    delivery system of the selected business currently works) for one outlet only;
    Part 1:
    A description on the nature of service organization and their services rendering process, related factors e.g.,
    environment, situation etc.
    Part 2:
    A brief description of the main features of the two service delivery systems being analysed, comparing them and
    identifying any departures from the common systems identified in the literature, if any;
    Part 3:
    A service mapping of only one of the delivery systems (i.e. a flowchart depicting how a significant portion of the
    delivery system of the selected business currently works) for one outlet only;
    Part 4:
    A concise critique (threats and weaknesses may be SWOT) of the existing service delivery system (vis a vis theory and
    the service delivery system of the other outlet, referring to the preceding flowchart whenever possible) and
    identification of areas offering opportunities for improvement – that is, how and why would you change the service
    delivery system to make it better based on Services Marketing theory
    Part 5:
    A service blueprint of your prescription. This involves redrawing the flowchart to include the changes being  recommended.
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