Individual Case Analysis with Financial Analysis (including Excel Spreadsheets).
Each student
will be responsible for analyzing and writing up brief report as well as properly formatting anExcel spreadsheets forCASE #14: GETTING AN INSIDE LOOK-GIVEN IMAGING’SCAMERA PILL
No plagiarism
attach auditable excel sheet alongwith the report
demonstrating his/her understanding of the company’s strategic direction and the relevantfinancial metrics critical to establishing a competitive advantage for the firm. Each student willcomplete a thorough analysis and write-up of the assigned company.The project will requireyou to evaluate the current strategy and future potentialofthecompany.Eachstudent’s writeup
will evaluate the company along with an Executive Summary of thestudent’sfindings/recommendations.The write-up of this project should be detailed and thorough andwill likely include information on the firm’s external environment and industry the firm’sresources and capabilitieswith emphases on its financial situation (with accompanying Excelspreadsheet analyses) possible strategies to address the firm’s situation as well as your recommendations.The case will be assigned to by the professor.The written report should beno longer thanseven (6 complete) typed 12-font double-spaced pages with 1-inch marginsincluding
the ExecutiveSummaryrelevantcharts and graphs (remember one figure or table per pageunless inserted in the body of thepaper).This page counthoweverdoesnot include the Excelspreadsheet table of contents references and appendices.No more that 15% of anywritten
assignment may be from other sources.The paper should be a Microsoft Word
document and
formatted per an appropriate style manual (e.g.MLA APA Strunk&Whiteetc.). Be sure thatthe Excel spreadsheet is in a spreadsheet format with cells that are calculated and can beaudited(do not download the spreadsheet into a Word file-itshould remain a separate file).The Executive Summary is part of the written portion of this assignmentitshould be no longerthan one(1)page.Executive summaries are generally written for executives who most likely DO NOT have the time to read the original document. For thisreason:
Executive summaries generally make recommendations
Accuracy is essential because decisions will be made based on your summary by peoplewho have not read the original document
Serves as the doorway to the rest of the document
Even though the Executive Summary appears in the front of the printed document mostwriters leave the writing until the end.
Be sure to relate your discussion to concepts and theories in the textbook. I want tounderstand how well you have grasped the material covered by the textbook. However it isimperative that you go beyond the textbook to include other researchresources.