Unit 7 Discussion

Respond to your Discussion topic after you have completed your reading.

Strategic Positioning

Hilton Hotels and Resorts™ control several brands of properties that are strategically positioned for specific markets. These include the Waldorf Astoria, ™ Conrad, ™ Hilton, ™ DoubleTree,™ Embassy Suites,™ Hilton Garden Inn,™ Hampton,™ Homewood Suites,™ and Home2™. After reading pp. 335–338 in your text and visiting Hilton’s™ website discuss the concepts below.

Source: Hilton Worldwide. Retrieved from http://hiltonworldwide.com/portfolio/

Discuss the following:

1. Discuss one example of each Luxury, Full Service, and Focused Serviceproperty and give a brief description of what differentiates the property from other types of properties in the other categories represented here.

2. Discuss other businesses that you are familiar with that also use similar brand differentiation to position their products or services.

Be sure to address the Discussion topic(s) in an initial post of at least 100 words no later than Saturday night Eastern Time. Be sure to respond to at least two others (not including the professor) and participate in the Discussion by posting on three different days of the unit.