MS6900 M2A2 – Business Plan Breakdown 2 – The Marketing Plan

Assignment 2: Business Plan Breakdown 2 – The Marketing Plan
This is the second milestone of your business plan – the marketing plan.
Tasks:
Research the market of your chosen project. Based upon your research and what you have learned in the program, generate a 4- to 5-page marketing plan for your chosen project. In your marketing plan, you should address the following points:
Explain how the marketing plan targets the market segment.
Provide a positioning statement for your project.
Define the products and services you will offer.
Develop and detail a pricing strategy you will use.
Describe the promotion plan you will implement.
Identify the target locations with an assessment of their viability.
Submission Details:
By the due date assigned, save your paper as M2_A2_lastname_firstinitial.doc and submit it to the Submissions Area.
This assignment is worth 100 points and will be graded according to the following rubric.
Assignment 3 Grading Criteria Maximum Points
Explain how the marketing plan targets the market segment. 16
Provide a positioning statement for your venture. 16
Define the products or services to be offered. 12
Develop and detail a pricing strategy to be used. 16
Describe the promotion plan to be implemented. 16
Define locations that will become targets, with an assessment of their viability. 12
Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation. 12
Total: 100