• The key marketing objectives found in your chosen HCO’s strategic plan
• Why the objectives fit the role of the health care organization
• What key marketing objectives a marketing director should focus on when developing a marketing plan (Explain your reasoning.)

The paper

• Must be three to four double-spaced pages in length (not including the title page and references page) and formatted according to APA style as outlined in the Ashford Writing Center.
• Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
• Must use at least three scholarly sources in addition to the course text.
• Must document all sources in APA style as outlined in the Ashford Writing Center.
• Must include a separate references page that is formatted according to APA style