Assignment 1: DiscussionPersuasion and Influence
Cialdini (2001) provides many compelling insights into how choices are influenced. Even though marketers are barred from outright deception you can still find examples of information or promotions designed to lead customers in a direction that may not be in theirrationalbest interest.
Some theorists suggest thatrationalityonly plays a part in ones decision toolkit. Outside influences (one such example is authority figures hawking goods or services) bear upon the choices you make. It is a susceptibility to these outside pressures and social constructs that may lead you as a decision maker away from well-reasoned optimization. The ability to manipulate an individual along these lines leads to the use ofnonrationaltechniques which are recognizable in the marketing efforts that can inundate your life.
Review the article Harnessing the Science of Persuasion by R. B. Cialdini (2001) from this modules assigned readings. Consider Cialdinis insights onnonrationaltechniques.
To access the following article follow the steps listed below:
Cialdini R. B. (2001). Harnessing the science of persuasion.Harvard Business Review79(9) 7279.
Respond to the following:
Assignment 2: Decision Making Gone Awry
Sometimes social influences and societal pressures can influence decision making for the better and sometimes for the worse. In addition to these pressures there are risks that need to be evaluated and measured when making decisions. In this assignment you will reflect on decisions you made using social influence persuasion and risk taking that went awry.
Examine a time when you were involved in decision making that went awry as a result of protocols social norms or persuasive techniques. If you do not want to use an example from your business or personal experience you can select a journal article on which you can base your assignment. Here are some key words to help you find an article for this assignment:
Write a 35-page paper in Word format that addresses the following:
Support your statements with scholarly references and appropriate examples. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M2_A2.doc.